SUBVERTED is a queer record label and event series focusing on the darker genres of electronic music, ranging from drone and noise to hypnotic and industrial techno.

We curate queer sex-positive parties with equally queer line-ups, featuring almost exclusively non-binary, trans, gay, lesbian, and bisexual artists at our events and on our label releases. Alongside queer artists, we also frequently feature women regardless of sexual orientation.

Our aim is to platform creatives with gender and sexual identities that are under-represented in the music industry, showing that it is possible to have more inclusive and diverse booking practices without a decrease in musical quality, but in fact with an increase by bringing new and previously unheard perspectives to the dance floor.

Discovering and nurturing new talent is at the very essence of SUBVERTED. We stand in resistance to the homogenisation and sanitisation to which the techno industry has been subjected in recent years via formulaic, easily-digested productions and repetitive line-ups, and intend to continue opening the industry's gates for a new generation of artists that are pushing their own unique and fresh take on dark industrial techno.